Comunicación pública de la ciencia y la tecnología: una aproximación crítica a su historia conceptual
DOI:
https://doi.org/10.3989/arbor.2015.773n3012Palabras clave:
comunicación pública de la ciencia y la tecnología, comprensión pública de la ciencia, ciencia y sociedad, ciencia en sociedad, modelo de déficit cognitivo, periodismo científico, divulgación de la ciencia, relaciones públicas en la cienciaResumen
El artículo revisa críticamente la historia conceptual de la noción paraguas de comunicación pública de la ciencia y la tecnología (CPCT) y de los tres modelos básicos de comunicación surgidos a su amparo. Tres son los factores interdependientes que explican la emergencia de estos modelos: (1) cambios estructurales en la práctica científico-tecnológica y cambios concomitantes en los modos de comunicar la ciencia, (2) diversidad de actores sociales relacionados con la producción, gestión, comunicación y recepción de conocimientos científicos, y (3) desigual percepción que se tiene del público receptor.
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