Psicología del sujeto creativo/innovador y las nuevas formas de vida y reproducción

Mikel Villarreal Sáez

doi:10.3989/arbor.2011.752n6006

Autores/as

Mikel Villarreal Sáez Departamento de Psicología Social. Universidad del País Vasco

DOI:

https://doi.org/10.3989/arbor.2011.752n6006

Palabras clave:

Innovación, creatividad, sociedad del conocimiento, sociedad de la información

Resumen

La Psicología moderna ha generado un gran esfuerzo y enormes recursos de investigación en torno a la personalidad creativo/innovadora. Marcos epistemológicos y metodológicos positivistas experimentales han marcado el sentido predominante de la investigación. Tantos recursos y dedicación investigadora no han obtenido hasta la fecha resultados concluyentes y mucho menos satisfactorios. La fusión entre creatividad-innovación y productividad desde los discursos hegemónicos psicológico-manageriales marcan el sentido de la investigación predominante. Los diferentes significados que connotan a los términos “Sociedad de la Información” y “Sociedad del Conocimiento” conllevan cada uno por su lado diferentes significados e implicaciones en relación con la acción innovadora de los consumidores y usuarios.

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Citas

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